Sports: A Way of Life NGO is dedicated to promoting sports literacy in India especially among villagers and those parts of towns and cities where people are least aware of sports. The NGO firmly believes that sports talents could be spotted from such places also.

The NGO is moved with a vision to approach the parents and request them to encourage their wards to participate in one sports or other, especially the athletics games. Despite having more than a billion population, India is lagging behind in medal tallies in Olympic events. 

The NGO believes in carrying forward the old Gurukul tradition of teaching where studies and sports moved hand in hand. As a tool, it will keep on engaging iconic players from various sports especially from athletic events and arrange their interactions with parents to motivate and make them aware of various sports. These players will convince them of its long term benefits in shaping the personality of their wards. Besides, the NGO would be focused on imbibing various sports values in budding kids so that they become men and women of solid character and progress in every walks of their life in future.