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On the way to ...
"Promote Sports Culture in India"

Sports Literacy Mission

Sports Literacy Mission was launched at India Habitat Centre, New Delhi in the presence of 20 Arjuna Award winners, Paralympians and Dronacharya Awardees from various sports on 22nd August, 2017 by NGO Sports: A Way of Life founded by 25 year old budding writer Kanishka Pandey, a student of Delhi University.

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Latest Updates

NGO President Dr. Kanishka Pandey awarded first Major Dhyanchand Khel Prerak Sammaan.

Sports Literacy Promotion Van- Phase 6, Gujarat, coming soon.

Seminar on Direct and Indirect Sports Therapy to Cure Depression - Coming Soon

Who we are





We are group of like minded people from various states dedicated to promoting sports in India at grass root level.


The brainchild of a former badminton player from Uttar Pradesh, Dr. Kanishka Pandey, an amalgamation of both sport person and academic bent of mind, has been instrumental in conceptualisation of the NGO ¡®Sports: A Way of Life (SAWOL).
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Journey so far & Achievements

  • 2022

    • Sports Literacy Promotion Campaign was started at Government Inter College, Fauji Matkota village of Tehsil Rudrapur, Udham Singh Nagar on 03.03.2022
    • Sports Literacy Promotion Campaign was started at Village Faridapur Inayat Khan, District Bareilly
    • Organized Annual Sports Week from 06.04.2022 to 11.04.2022 at Model Sports Village Bahadarpur - Kheri Viran, Muzaffarnagar.

  • 2021

    • Research Publication "Behavioral Aspects of Sports and Non-Sports Person - Covid 19 Patients.
    • Models Sports Village Bahadarpur and Kheri Viran successfully completed one year on 16th January, 2021.
    • Organized Sports Awareness Week from 21.02.2021 to 26.02.2021.
    • Launched Sports Literacy Promotion Van on July 9th, 2021 which was flagged off by several Arjuna Awardees. This van will visit all districts and states capital in India.
    • Sports: A Way of Life book which was originally written in English got translated in Urdu and Sanskrit. This 2 books Sports: A Way of Life and Khel Praveshika launched on 25th August, 2021 at Hindi Bhawan, Ghaziabad.
    • Organized 2 days Health and Nutrition Check-up Camp at Model Sports Village Bahadarpur - Kheri Viran in Muzaffarnagar on 10th September,2021.
    • India¡¯s first National Sports Assembly was organized by Sports Research Centre, IMT Ghaziabad on 18th December 2021 at Jacaranda Hall, India Habitat Centre, New Delhi.

  • 2020

    • Engagement with Tata group company to promote Sports Awareness in their organization.
    • Launch of Model Sports Village in District Muzaffarnagar, UP.
    • Start of Series of National Seminar for evolving Sports Culture in India ¨C Challenges and Prospects.
    • Launch of Indirect Sports Therapy Program during Pandemic situation of COVID 19 - Success Story of how Sports can used as a tool to fight COVID-19.

  • 2019

    • Opening of India's First Sports Research Centre in IMT Ghaziabad.

  • 2018

    • PIL in Hon'ble Supreme Court to make Sports as Fundamental Right which was positively accepted.

  • 2017

    • Launch of NGO "Sports: A Way of Life" to promote sports culture in country, implement research findings and do further research on Sports
    • 25 Arjuna Awardees joined hands as our Mission Messenger to promote the idea.
    • Launch of Sports Seed Sowing Program which saw launch of Know Sports & Calendar which later got patented.

  • 2016

    • Sports Research book publication "Sports: A Way of Life"
    • Started discussing idea and building consensus on promotion of Sports Culture in India. This included meeting with various State Level and National Level Potential Influencers to embark them in creating a Sports Ecosystem which included meeting with then Hon'ble President of India Late Shri Pranab Mukharji and presenting research book Sports : A Way of Life which was very much appreciated. Efforts are being continued.

  • 2013-16

    • Research on Sports to relate various aspects of life.

Sports Literacy Promotion Van

Sports Literacy Promotion Van


Sports Literacy Promotion Van (SLPV) is yet another unique idea of Dr. Kanishka Pandey for promoting sports culture in country. In this, a van designed by Sports: A Way of Life will be covering all the state capitals of the country for creating awareness and positivity about sports. The van will also cover all the districts which will fall in the route and at least one village associated with that district.

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Other Initiatives & Achievements