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On the way to ...
"Promote Sports Culture in India"



Sports Literacy Mission

Sports Literacy Mission was launched at the Indian Habitat Centre in Delhi in the presence of 25 Arjuna Awardees, Olympians and Dronacharya Awardees on Tuesday by an NGO, ‘Sports: A Way of Life’ founded by a Lucknow lad, Kanishka Pandey, 25.

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Who we are





We are group of like minded people from various states dedicated to promoting sports in India at grass root level.


The brain child of a former badminton player from Uttar Pradesh, Dr Kanishka Pandey, an amalgamation of both sport person and academic bent of mind, has been instrumental in conceptualising this NGO.

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Journey so far & Achievements

  • 2021

    • Research Publication "Behavioural Aspects of Sports and Non Sports Person-Covid19 Patients".
    • Our Models Sports Village implemented at Bahadarpur and Kheri Viran Village successfully completed one year on 16th January, 2021.
    • We organized Sports Awareness Week from 21/02/2021 to 26/02/2021.
    • We launched 1st Sports Literacy Promotion Van on July 9th, 2021 which was flagged off by several Arjuna Awardees. This van will visit all districts and states capital in India.
    • Sports: A Way of Life which was originally written in English got translated in Urdu and Sanskrit. This 2 books Sports: A Way of Life and Khel Praveshika launched on 25th August, 2021 at Hindi Bhawan.
    • Sports: A Way of Life organized Health and Nutrition Check-up Camp at Model Sports Village Bahadarpur and Kheri Viran in Muzaffarnagar on 10th September,2021.

  • 2020

    • Engagement with Tata group company to promote Sports Awareness in their organization.
    • Launch of Model Sports Village concept in 2 villages in UP.
    • Start of Series of National Seminar doe eveloving Sports Culture in India – Challenges and Prospects.
      ( to be checked if this was started in 2019).
    • Launch of Indirect Sports Therapy Program during Pandemic situation of COVID 19 - Success Story of how Sports can used as a tool to fight COVID19.

  • 2019

    • Opening of India First Sports Research Centre in IMT Ghaziabad.

  • 2018

    • PIL in Supreme Court to make Playing Sports as Fundamental Right which was positively accepted.

  • 2017

    • Launch of NGO "Sports a way of Life" to promote sports culture in country, implement research findings, and do further research on Sports.
    • 25 Arjun Awardees joined hands as our Mission Messenger to promote the idea.
    • Launch of Sports Seed Sowing Program which saw launch of Know Sports & Calendar which later got patented.

  • 2016

    • Sports Research book publication "Sports a way of Life"
    • Started discussing Idea and building consensus on Promotion of Sports Culture in India. This included: Meeting with various State level and National Level Potential Influencers to embark them in creating a Sports Ecosystem which included meeting with then Honourable President of India Pranab Mukharji and presenting research book Sports a way of life which was very much appreciated. Efferts are being continued.

  • 2013-16

    • Research on Sports to relate various aspects of life.

Sports Literacy Van

Sports Literacy Van


Sports Literacy Van (SLV) is yet another unique idea of Dr. Kanishka Pandey for promoting sports culture in country. In this, a van designed by Sports: A Way of Life will be covering all the state capitals of the country for creating awareness and positivity about sports. The van will also cover all the districts which will fall in the route and at least one village associated with that district.

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Other Initiatives & Achievements