About us

Who we are

We are group of likeminded people from various states dedicated to promoting sports in India at grass root level. The brainchild of a former state level badminton player from Uttar Pradesh, Mr Kanishka Pandey, an amalgamation of both sport person and academic bent of mind, has been instrumental in conceptualising this NGO. The sole aim of this NGO is to promote sports in India by creating an enabling environment for budding sports persons. The seeds of sports sprout at the very young age, where parents play pivotal role in shaping their wards. NGO Sports : A Way of Life is dedicated to imbibe sporting spirit through counseling parents as it firmly believes that during formative years, parents primarily focus on dissuading students from participating in any sports as they go by the adage that sports spoil a kid.

The NGO which has been result of a research carried out after three dedicated years by Mr. Pandey, has came out with many revealing and eye opener arguments as to why India despite having more than a billion population, lags behind in medal tallies at international sporting events whereas other countries with small population make their mark felt in such events. Besides, this  NGO also believes that the sports be looked from different glass and only medal and money or career should not be the goal of participating in sports, rather people should see the sports as catalyst in shaping a character moved with values. Today we encounter moral turpitude at every level, and sports has been only potent weapon to deal with such issues.